Foresight and innovation in
the global hotel industry

HYB WRITING GUIDELINES

How to write and submit your contributed content...


FORMAT 1

THOUGHT LEADERSHIP ARTICLE

HYB's goal is to provide its readers with a well-informed, imaginative, and responsible glimpse into the immediate future.

  1. Purpose and Vision: Our aim is to create articles that provide readers with a unique perspective on the immediate future. All pieces should strive to highlight the implications of today's trends and events and project their potential impacts on the future.

  2. Topic Selection: Writers should focus on subjects that are ripe for forward-looking examination. They should provide ample opportunities for educated speculation about future developments.

  3. Fact-Based Speculation: Predictions and projections should be grounded in facts and informed by credible data. Sensationalism and baseless speculation will not be accepted. Where possible, articles should leverage expert opinions, scientific research, statistical trends, or historical patterns.

  4. Clarity of Timescale: Clearly identify the time frame being considered for the future outlook. The focus should generally be on the immediate future (up to five years ahead), but may also include a longer-term view if relevant to the topic.

  5. Inclusive Future Vision: Articles should strive to consider multiple perspectives about the future, acknowledging the uncertainty and diverse possible outcomes. Avoid the presentation of a singular, deterministic future.

  6. Imaginative Thinking: While articles should be rooted in fact, we also encourage creativity and visionary thinking. Writers are encouraged to explore new ideas, connect disparate dots, and challenge conventional wisdom.

  7. Actionable Insights: The forward-looking perspective should aim to provide readers with insights that could inform their decisions. This could range from understanding policy changes, business strategies, technological adoption, to lifestyle choices.

  8. Responsible Reporting: Any potential negative impacts or ethical considerations related to the future scenario should also be discussed. It's important that our future-oriented content doesn't blindly promote progress at any cost but contemplates the broader implications.

  9. Commercial and Promotional Content: HYB's platform is dedicated to providing unbiased, informative content. As such, all articles must be free from commercial bias and should not contain any promotional references. Sponsored content, endorsements, and explicit or implicit advertisements for products, services, or brands are strictly prohibited. Our aim is to maintain the trust of our readers and preserve the editorial integrity of our platform.

  10. Style and Language: Use a language that is engaging, accessible, and avoids excessive jargon. Keep in mind that the aim is to enlighten, not to confuse.

FORMAT 2

DO’S AND DONT’S ARTICLE

Listed below are HYB's guidelines tailored for "DO'S & DON'TS" articles that include an introduction, 15 do's and 15 don'ts, and a conclusion:

  1. Clear Theme Definition: The introduction paragraph should clearly define the theme for the next year. It should set the tone for the article and explain why this theme is relevant and important for the hospitality industry.

  2. Consistency in Structure: Each article should follow a consistent structure: an introduction, a list of 15 do's, a list of 15 don'ts, followed by a conclusion. This uniformity helps in maintaining reader engagement and understanding.

  3. Balanced Do's and Don'ts: Ensure that the do's and don'ts are balanced in terms of content and depth. Each point should be clearly articulated, providing actionable and practical advice.

  4. Relevance to the Theme: Each of the do's and don'ts should directly relate to the theme. Avoid including generic or off-topic advice.

  5. Practicality and Feasibility: The advice given in the do's and don'ts should be practical and feasible for a broad range of hospitality businesses, from small independent establishments to large chains.

  6. Engaging and Accessible Language: Use language that is engaging, clear, and accessible to a broad audience. Avoid jargon and overly technical terms unless they are widely understood in the industry.

  7. Concise and Impactful Conclusion: The conclusion should succinctly summarize the key takeaways and reinforce the importance of the theme. It should leave the reader with a clear understanding of how to implement the do's and avoid the don'ts in the context of the theme.

  8. Commercial and Promotional Content: HYB's platform is dedicated to providing unbiased, informative content. As such, all articles must be free from commercial bias and should not contain any promotional references. Sponsored content, endorsements, and explicit or implicit advertisements for products, services, or brands are strictly prohibited.

These guidelines are designed to ensure that each article is informative, engaging, and provides tangible value to readers in the hospitality industry, aligning with the selected theme for the year.

FOOTNOTES, REFERENCES, BIBLIOGRAPHY

The HOTEL Yearbook is NOT an academic journal, so please do NOT include footnotes or bibliographies! You may however include hyperlinks to external sources in the body text of your article.

ARTICLE LENGTH

Your article can be either around 1000 words (2 pages) or 1500 words (3 pages).

TITLE LENGTH

Your article title should not be longer than 85 characters.

DELIVERABLES

Upon completion of your article, you can upload your article to HYB's content platform. Please make sure to prepare:

  • The contributed article in plain text or WORD format

  • Author's name, title, LinkedIn URL, and email address

  • A hi-res version of the author's headshot

  • A one-paragraph author bio (max 100 words)

  • A hi-res version of your organization logo

  • A current version of your organization's boilerplate

  • Custom images and graphics can be uploaded as well

  • The article title should not be longer than 85 characters!

  • You can submit your article via this link.

DELIVERY DEADLINES

HYB 2025 SUSTAINABILITY EDITION

  • EDITORIAL DEADLINE: 15 DECEMBER 2024

  • PUBLICATION DATE: 8 JANUARY 2025

HYB 2025 ANNUAL EDITION

  • EDITORIAL DEADLINE: 15 FEBRUARY 2025

  • PUBLICATION DATE: 6 MARCH 2025

SAMPLES

Click any of the below links to access HYB article samples in various formats;

HYB LIASON

In case of any questions, please feel free to contact Jill Dassen at [email protected].