Foresight and innovation in
the global hotel industry

'OK Google, find me a nice hotel for my weekend break in Berlin

Professor of Strategy at University of South Australia Business School
Peter O’Connor darkPeter O’Connor light

Synopsis

One of the biggest factors that drive the adoption of any technology is whether it reduces friction, i.e. does it make things easier for a customer to do business with a company? As Peter O’Connor of Essec explains, communicating with our computers and devices using our own voices will do just that. But are we ready for this new disruption?
Peter O’Connor darkPeter O’Connor light
Peter O’Connor
Professor of Strategy at University of South Australia Business School
University of South Australia
Hospitality Net
Maastricht, Netherlands, The
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Acting as a ‘neutral’ broker and publisher of hotel business information, Hospitality Net is the #1 ranked global website for the global hospitality community. Hospitality Net enables all industry stakeholders to amplify visibility on its platform and connect with the industry globally through a membership business model, unlike any other publishing initiative in the industry. Members include actors throughout the hospitality spectrum - hotel groups, vendors/suppliers, associations, universities/schools, consultants, and event organizers. To learn more, visit hospitalitynet.org.