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Independent hotels: An action plan to win the direct booking

Hospitality & Online Travel Tech Consultant
Max Starkov darkMax Starkov light

Synopsis

Independent hoteliers must understand that digital marketing consists of three distinct, but interconnected and interdependent categories, writes HEBS Digital founder Max Starkov, focusing respectively on guest engagement, guest acquisition, and guest retention. Hoteliers have no choice but to be effective in all of these three categories.
Max Starkov darkMax Starkov light
Max Starkov
Hospitality & Online Travel Tech Consultant
NYU
Hospitality Net
Maastricht, Netherlands, The
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Acting as a ‘neutral’ broker and publisher of hotel business information, Hospitality Net is the #1 ranked global website for the global hospitality community. Hospitality Net enables all industry stakeholders to amplify visibility on its platform and connect with the industry globally through a membership business model, unlike any other publishing initiative in the industry. Members include actors throughout the hospitality spectrum - hotel groups, vendors/suppliers, associations, universities/schools, consultants, and event organizers. To learn more, visit hospitalitynet.org.