Foresight and innovation in
the global hotel industry

Four outside-the-box ways to improve brand awareness in 2019

founder of Bespoke Sound
Clay Bassford darkClay Bassford light

Synopsis

When it comes to creating brand awareness in 2019, hotels have a problem, says Clay Bassford, of Bespoke Sound. That’s because possibly the largest marketing challenge of the decade is media-oversaturation. There are only so many photos we can scroll past on our Instagram feed or ads to skip on YouTube before we, as consumers and potential customers, have had enough.
Clay Bassford darkClay Bassford light
Clay Bassford
founder of Bespoke Sound
Bespoke Sound
Hospitality Net
Maastricht, Netherlands, The
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Acting as a ‘neutral’ broker and publisher of hotel business information, Hospitality Net is the #1 ranked global website for the global hospitality community. Hospitality Net enables all industry stakeholders to amplify visibility on its platform and connect with the industry globally through a membership business model, unlike any other publishing initiative in the industry. Members include actors throughout the hospitality spectrum - hotel groups, vendors/suppliers, associations, universities/schools, consultants, and event organizers. To learn more, visit hospitalitynet.org.