Foresight and innovation in
the global hotel industry

Building and maintaining your hotel brand

SVP Sales and Marketing at ICE Portal
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Synopsis

All hotels should have a brand story and central idea in place, writes Michael Pardo of IcePortal. An essential part of this is a portfolio of high-resolution imagery that can convey to the consumer precisely what your brand wants to showcase.
Michael Pardo darkMichael Pardo light
Michael Pardo
SVP Sales and Marketing at ICE Portal
ICE Portal
Hospitality Net
Maastricht, Netherlands, The
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Acting as a ‘neutral’ broker and publisher of hotel business information, Hospitality Net is the #1 ranked global website for the global hospitality community. Hospitality Net enables all industry stakeholders to amplify visibility on its platform and connect with the industry globally through a membership business model, unlike any other publishing initiative in the industry. Members include actors throughout the hospitality spectrum - hotel groups, vendors/suppliers, associations, universities/schools, consultants, and event organizers. To learn more, visit hospitalitynet.org.