Sustainability in the European hotel industry: towards a strategic orientation
Michael SturmanProfessor of Human Resource Management at Rutgers University
Demian HodariAssociate Professor of Strategic Management at the Ecole Hôtelière Lausanne (EHL)
Samrah AlShawiProject Manager at the Ecole hôtelière de Lausanne
Synopsis
Corporate Social Responsibility (CSR) programs are supposedly useful for helping companies to manage the triple bottom line of “Profit, People and Planet” – in other words, their impact on the environment (planet), their community and standard of living (people), and their economic responsibility (to generate profits). While many studies have examined managerial perceptions about CSR’s importance, Prof. Demian Hodari at the Ecole hôtelière Lausanne, Prof. Michael Sturman of Rutgers, and Research Associate Samrah AlShawi from the Ecole hôtelière Lausanne examined the actual levels and benefits of its implementation at the hotel property level.