Actively transforming the linear economy into the circular economy

Synopsis

The so-called “circular economy” has really created momentum across fields – in business and science – and with it, re- energized the focus on sustainably. What will happen with this concept in the next five years? Arjan van Rheede, Senior Research Fellow in Sustainability at Hotelschool The Hague in the Netherlands, argues that hospitality organizations have a special responsibility to help the transformation from a linear economy to a circular economy, and that they also are in a special position to accelerate this process.