Foresight and innovation in
the global hotel industry

The community hotel: a sustainable hotel scenario by means of social integration into the neighborhood environment

Researcher at Fraunhofer-IAO in Stuttgart, Germany
Vanessa Borkmann darkVanessa Borkmann light

Synopsis

An important future task of hotels is to enrich and conceptually integrate their surroundings in order to become a new form of a social hub for the people living in the district. Approaches to improve the sustainability of hotels thus include social interaction in addition to the structural, procedural and behavioral components. Here, Vanessa Borkmann describes the sustainable scenario of a social, community-oriented hotel concept, an approach reflecting current research findings from the FutureHotel Innovation Network of the Fraunhofer IAO in Stuttgart.
Vanessa Borkmann darkVanessa Borkmann light
Vanessa Borkmann
Researcher at Fraunhofer-IAO in Stuttgart, Germany
Fraunhofer IAO
Hospitality Net
Maastricht, Netherlands, The
More
Acting as a ‘neutral’ broker and publisher of hotel business information, Hospitality Net is the #1 ranked global website for the global hospitality community. Hospitality Net enables all industry stakeholders to amplify visibility on its platform and connect with the industry globally through a membership business model, unlike any other publishing initiative in the industry. Members include actors throughout the hospitality spectrum - hotel groups, vendors/suppliers, associations, universities/schools, consultants, and event organizers. To learn more, visit hospitalitynet.org.