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IT spending: where should it go? | By Floor Bleeker

Chief Technology Officer (CTO), Accor
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Synopsis

We rely on data and systems to optimize revenue, improve operations and target customers. Are we spending on the right initiatives? Floor Bleeker of Mövenpick Hotels & Resorts expands on how a well-thought IT strategy can propel the organization’s competitive edge – and how priorities can and must be established.

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Floor Bleeker
Chief Technology Officer (CTO), Accor
Accor
Mövenpick Hotels & Resorts
Dubai, United Arab Emirates
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Mövenpick Hotels & Resorts, an international upscale hotel management company with over 16,000 staff members, is represented in 24 countries with 80 hotels, resorts and Nile cruisers currently in operation. More than 30 properties are planned or under construction, including Chiang Mai and Koh Samui (Thailand), Palawan (Philippines), Sanya (Hainan Island, China) and Djerba (Tunisia). Focusing on expansion in its core markets of Europe, Africa, the Middle East and Asia, Mövenpick Hotels & Resorts specialises in business and conference hotels, as well as holiday resorts, all reflecting a sense of place and respect for their local communities. Of Swiss heritage and headquartered in Zurich, Mövenpick Hotels & Resorts is passionate about delivering premium service and culinary enjoyment - all with a personal touch. Committed to sustainable environments, Mövenpick Hotels & Resorts has become the most Green Globe certified hotel company in the world. The hotel company is owned by Mövenpick Holding (66.7%) and the Kingdom Group (33.3%).