Foresight and innovation in
the global hotel industry

Technologies are changing the experience of the mobile generation’s travelers  | By Jing Zhu

Founder and Chairperson at China Hospitality Technology Alliance（CHTA)
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Synopsis

As a demonstration of what digital travelers’ experiences could be like in the very near future, the Chinese hotel FlyZoo, an AliBaba venture, is a good start, says CHTA’s Jing Zhu. This transformation is underway not only in China, but globally.

Jing Zhu darkJing Zhu light
Jing Zhu
Founder and Chairperson at China Hospitality Technology Alliance（CHTA)
China Hospitality Technology Alliance
China Hospitality Technology Alliance
Beijing, China
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China Hospitality Technology Alliance (CHTA) is a non-profit making hospitality technology association that focusing on the development of Chinese leading technologies, products and applications to better serve both the Chinese and the international hospitality markets. CHTA aims to provide industrial standardization, education programs for hoteliers, industrial research and analysis through the collaboration and contribution among the decision makers from hotel management and IT teams, well-known academic education institutions, senior industrial consultation organizations and China’s local hospitality technology service providers.